Most lures have no writing on them, so "what brand is this?" is usually the wrong question. Tackle Coach gives you the answer that changes your next cast: what the lure is, how to work it, how deep it runs, and where to throw it.
Take a picture or pick one from your library and get the lure type made specific—Squarebill Crankbait, Suspending Jerkbait, Hollow Body Frog, Tandem Colorado Spinnerbait—along with the visible details behind the call: lip shape and angle, line-tie position, blade type, hook setup, body profile
The retrieve in plain language—steady, stop-and-go, jerk-pause, walk-the-dog, lift-and-drop, hop, burn—with speed, rod position, pause length, and a cadence you can follow literally, then three to five numbered steps from the cast onward, including what the bite actually feels like
Running depth in feet, placed on a water-column diagram from surface to bottom, plus the seasons this lure is genuinely best, the water clarity and water type it suits, and concrete places to cast—riprap banks, laydowns, weed edges, boat docks, main-lake points
Rod, line, and rig you can act on—"7ft medium, moderate action", "12-15 lb fluorocarbon", "5/0 offset worm hook, Texas rigged"—plus the specific errors beginners make with that exact lure, and the bites they cost
Which fish the lure was built for and which it will still catch—bass, trout, walleye, pike and muskie, panfish, salmon, and saltwater—then two or three alternative lures, each with the condition for reaching for it: too deep for this one, too weedy for exposed trebles, following without committing
Save lures to a collection measured by depth coverage instead of dollar value—the number that tells you what to buy next. Every scan is kept in history, and any result can be shared as a card
Working out what came in the starter kit—and how to actually use each piece of it
Garage sales, flea markets, and a grandfather's tackle box. Vintage clues like wooden bodies, glass eyes, cup-and-screw hardware, and aged lacquer are called out
Crankbaits, jigs, soft plastics, spinnerbaits, topwater, and swimbaits—plus trout, walleye, pike, panfish, salmon, and inshore saltwater
Deciding what to tie on first at a new lake, river, or jetty
Stop guessing at the water's edge. Photograph any lure and get the retrieve, the depth, the spot, and the gear—so the next cast is the right one.
Download NowResults are AI estimates and may be inaccurate. They are not a guarantee of lure type, brand, model, age, authenticity, or value.
A brand is named only when letters are actually readable on the lure, and the app says which it is. The app does not generate value estimates of its own: a price range appears only when comparable lures are genuinely for sale right now, it is indicative only, and it is not an appraisal. No invented numbers.
Fishing guidance here is general and cannot know your local conditions. Always check the rules for the water you are fishing—permitted lures, hook and barb restrictions, licenses, and seasons—before you cast.
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